Facebook CrowdTangle Junk-in, Junk-out

There’s a great piece in the New York Times about Facebook’s tangle with it’s semi-independent data analytics tool, CrowdTangle. That tool was generating data which was driving some really bad press during the presidential election cycle. CrowdTangle is used by researchers, marketers, and journalists to evaluate and measure the engagement of specific Facebook content.

Unfortunately (for Facebook), with a crafty little approach, Kevin Rose was able to demonstrate that the far-right was being extremely successful distributing it’s message across the platform. Obviously Facebook executives were sensitive to this message… Check out the article.